(Ed. Note: Normally I’ll give you a nice write up on the video you are about to watch, but I was asked by Le’Roy to let him tell you some things in his own words. Before you read that, let me give you a description of what this video is about. SOBs has made it’s way from a Brazilian club, to a well known venue in hip-hop. Over the past decade it has really solidified it’s name as the place where new artists are being broken. Larry Gold started this club in 1982 and hasn’t looked back since. In this interview with Larry is Le’Roy Benros, the man behind booking all the up and coming talent.
In part 1 of the interview we talk about the history of the club, the history of hip-hop at the venue, and how the club made it’s name for breaking rap artists. With that said, Le’Roy has given us a nice little write up of things he wants you to know. Scroll down and read away:)
SOB’s is a great place for up and coming talent to perform not only because of the historical presence it has in the New York market but because we also take pride in the development of the artist leading up to their show. Coming from an artist manager background, I understand the importance of maximizing opportunities for an artist. If I book a show, Im going to be coordinating with the publicist/manager on a consistent basis to ensure that certain press has been scheduled, the music gets to where it needs to “buzz” is maintained and that NYC/blogs knows where to be at on that given night; Im pretty much serving as an assistant manager to the camp. Its important that awareness is generated through all outlets and that fans know whats going on. Managers have so many other areas to focus on that the added help on this end is one less thing for them to worry about. My goal is to make this the best possible NY and SOB’s experience for the talent and their camp. To submit material or discuss potential shows, hit me at LB@sobs.com.
