MTV today unveiled the first phase of its 2012 Election campaign, “Power of 12,” which aims to inform and engage young voters and amplify their voices throughout the 2012 elections. On-air, the network will premiere “Our Voice,” an MTV News Short-form Documentary with Andrew Jenks that brings the voices of young voters directly to Newt Gingrich , Mitt Romney , Ron Paul and other GOP candidates and “When I was 22,” an MTV News documentary that will give viewers a unique portrait of select Presidential candidates.
Online, MTV plans to release a first-of-its-kind game, “Fantasy Election ’12” which will mirror the mechanics of popular “fantasy” games for football or baseball, and today launched the campaign hub, Powerof12.org. Powerof12.org offers young voters a “what it means for you” take on the candidates, issues and election news, as well as quick and easy voter registration. Additionally, MTV News will begin its coverage of the election on the ground in Iowa and New Hampshire, with documentary filmmaker Andrew Jenks and MTV News Correspondent Sway Calloway helming MTV’s “Power of 12” political news coverage. Additional campaign elements will be announced leading up to the 2012 election.
MTV (info)
