This is certainly one of the most creative types of promo I’ve ever seen. Spotted on Yin & Yang:

Redbull Music Studios and Studio Moross…[has] produced an interactive billboard design for Jessie’s debut album Devotion, which was completed with the help of the public. The poster consisted of empty dots which needed to be coloured in to reveal the album artwork. A brilliant concept, in a day and age where it seems all things are digital – this is an excellent way to stand out by moving things away from digital and actually engaging first-hand with the fans.

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