Check out the press release below for more information on the artist and the song/visual.

Everyone is familiar with the famous slogan “Just Do It” right? Well this is a saying that singer/songwriter J. Appiah greatly believes in. Music is something he’s always wanted to do, so he just did it.
Born and raised in Hackney, J — Jesse to his mum — is a true East Londoner at heart. His musical journey started at the age of 8 when he asked his mother for a guitar. She then enrolled him and his siblings into a music school to attend at weekends, so that they would learn instruments to perform at their church. J learned a multitude of instruments, including the drums and keys, but the guitar became his favourite. To describe his sound, you can not just limit it to his smooth and easy voice, but also the way in which his songs are written, and the production itself. The best way to define it would be “soulful music that tells a personal story.”

For a new artist, J’s past experiences certainly read like a seasoned pro. His song writing skills have seen him collaborate with some of the UK’s hottest Music makers, including BMG producer; Pantha (Cheryl Cole, Wretch 32), and EMI signed O.D. Hunte. J has worked with fellow Londoners Scorcher, Propane, Fekky and Pepstar, and has recorded with the London Community Gospel Choir. He has also performed with Will Young, Labrinth, and Blur, on major broadcasts such as The Brit Awards, X Factor and Britain’s Got Talent, as well as writing and performing the theme song for a TV series in which cameras follow France and QPR football star Djibril Cisse. To top it off, J can count superstar Wyclef Jean among some of his famous fans.

His musical tastes are as varied as they come; albums by Lynden David Hall, The Beatles, Seal, Bob Dylan, The Script and Taio Cruz can be found in his record collection.

The first official release is an acoustic, gentle and soulful version of the classic African anthem, “Sweet Mother”, performed in a way that has never been heard before, and accompanied by a simple yet slick video.

The rest of 2012 into 2013 will be busy, as J is planning to have more of his songs published, release more music as an artist (like the songs “Born To Fly” and “I Ain’t Rich”) as well as writing for others and touring with his own material.

J Appiah describes himself as pretty laid back, friendly, funny, but an extremely focused guy, almost to a fault. Aside from creating music, he has a degree in Social Anthropology — a path his career could have taken. No matter what, he has always believed in chasing dreams:

“If you can maintain the belief that you can do whatever you want, then you’ll definitely be a success.”

Similar Artists: Ed Sheeran, Emeli Sande, John Legend, Frank Ocean, Tyler James, Anthony Hamilton, Maverick Sabre, Josh Osho, Josh Kumra, Daley

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