UPDATE: Becks lets go of some behind the scenes footage with Kid Cudi (below).
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After the runaway success of last yearʼs Beckʼs Art Labels project, Beckʼs Beer are upping the tempo even more by bringing together six of todayʼs most exciting artists, each tasked with giving their individual spin on the iconic Beckʼs bottle. Selected by Beckʼs, each artist was chosen on account of their groundbreaking, multi-disciplinary approach to art and music: Kid Cudi, Marc Ecko, Willis Earl Beal, The Date Farmers, TM Sisters & William Hundley.
Dedicated to supporting the best artistic talent, Beckʼs will showcase their artworks on 13.2 million labels, creating the worldʼs largest stage for artists.
