JukeBoxDC Editorial: Five Reasons Why Watch The Throne Would’ve Been Better in 2006

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Yes. I said it. Watch The Throne is a good album. Not classic. Not phenomenal. Not earth shattering, but nonetheless, a good album. This isn’t a review of the pros and cons of the album, the deeper look into the lyrics, subliminal messages or content but a different perspective on the “what if” factor. This is in the same sense as, what if Portland would’ve selected Kevin Durant in the 2009 NBA draft or what if Tupac doesn’t get shot in Quad Studios. Nevertheless, sit back, relax and just imagine that we’re in 2006 again.


1. Kanye’s Prime Producer Catalog
He just finished his second classic album, Late Registration and came right back and revived Common’s career with Be. Not taking anything away from Common, but Be isn’t a classic today if it wasn’t from the help of Mr. West. Plus, Common isn’t as revered as he is today without Kanye’s vision. Now, imagine Watch the Throne with Late Registration and Be production. Lord have mercy.

2. Jay-Z Isn’t A “God MC” (yet)
Let’s be honest, in 2006 Jay-Z was still trying to make a good argument for Greatest Rapper of All-Time title. Therefore, his effort on a 2006 Watch The Throne would’ve been more storytelling, less black elite. Nas was in his rearview mirror as well, Jay-Z would’ve gave everything he had.

3. Kanye West’s Relationship Status
In 2006, Kanye was still involved with ex-fiancee Alexis Phifer and has yet to meet Amber Rose. In 2011, Kanye is still rapping about being heartbroken and bitter from the break up of Amber Rose(Listen to “New Day”). Take away Kanye’s sour heart towards Amber and he’s in a better place with his woman. Album is better, period.
4. Jay-Z’s Retirement/Kingdom Come Era
We all like to not say it, but it’s the chink in Hov’s armor. Just like Jordan on the Wizards or Brett Favre on the Jets, real fans try to forget it, but can’t. The retirement was eh because he never truly “retired.” Then, coming out with Kingdom Come really gave Nas fans something to scream about. Scratch off Kingdom Come and replace it with Watch The Throne in 2006, Nas fans won’t be barking one bit.
5. Donda West is Alive
We all know Kanye’s inspiration from the jump was his mother. She was the one who pushed him to the next level as a producer and rapper. One can even argue that his best music was made while she was alive (College Dropout, Late Registration, Graduation vs. 808 & Heartbreaks, My Beautiful Dark Twisted Fantasy & Watch The Throne). Now imagine the vibe of Kanye then compared to now. It’s amazing.
Have I convinced you yet? Are you ready to hop in the time machine back to 2006 yet? Man can only wonder, what if. Some may say, “What about 2003?” In 2004, Kanye was still a pup in the rhyming game and Jay-Z was set for retirement. Some may say, “What about 2009?” Did you not read about Amber and Kanye’s mother? For now, let’s be happy this album came to life. All dreams don’t come true. Hopefully, I’m not writing this same article in 2016 about Lil Wayne and Drake.

J Cole Present COLE World Tour (EXCLUSIVE)


J.Cole to embark on headline tour across the U.S., Canada, and Europe alongside the release of debut album, Cole World: The Sideline Story, September 27th
“…this lighthearted thumper is well worth the wait.” A- Entertainment Weekly
otly anticipated Roc Nation artist, J.Cole, will headline Cole World…World Tour kicking off August 23rd in Vancouver. The tour comes on the heels of his much buzzed about debut album, Cole World: The Sideline Story out September 27th.
Some of the Dates

August 23rd

Vancouver, BC (Vogue)

August 25th

Edmonton, AB (Edmonton Events Centre)

August 27th

Calgary, AB (Flames Central)

August 30th

Saskatoon, SK (Odeon Theatre)

August 31st

Winnipeg, MB (Garrick Center)

September 3rd

Toronto, ON (Sound Academy)

September 6th

London, ON (Music Hall London)

September 7th

Montreal, QC (Club Soda)

September 10th

Orlando, FL (The Beacham Theatre)

September 11th

Miami, FL (Revolutions)

September 14th

Houston, TX (Warehouse Live)

September 15th

New Orleans, LA (House of Blues)

September 16th

Dallas, TX (Southside Music Hall)

September 17th

Austin, TX (Emos)

September 19th

Denver, CO (The Ogden)

September 20th

Albuquerque, NM (Sunshine Theater)

September 21st

Phoenix, AZ (The Venue)

Big Sean Interview with HHC & Tim Westwood

While over in the UK, Big sean sat down with HHC and Tim Westwood to talk about several topics. Big Sean spoke on what track he finished first and last for the “Finally Famous” album. Sean reveals that the lyrics to “Marvin & Chardonnay” were written while he and Kanye were on the phone together. “My Last” was a song that the rapper did not want to put out but was convinced by No I.D. The single first had Sean singing it, not Chris Brown. He also spoke on a new mixtape in the works, being compared to Drake and after the jump a possible slot on Watch the Throne Tour.


Jay-Z, West Break ITunes Record #WTT

According to sources cited by Billboard, GRAMMY winners Jay-Z and Kanye West’s Watch The Throne sold approximately 290,000 downloads at the iTunes Store for the week ending Aug. 14, breaking iTunes’ single-week U.S. sales record that was previously held by Coldplay’s Viva La Vida Or Death And All His Friends, which sold 282,000 units during its first week in 2008. Watch The Throne was made available exclusively at iTunes from Aug. 8–11 prior to its full release on Aug. 12, and analysts are projecting the album will debut at No. 1 on the Billboard 200 with first-week sales reaching approximately 450,000. (8/16)

Dr. Dre and The Lucrative Business of Not Rapping


Sean Combs and Sean John – The notoriously entrepreneurial artist formerly known as Puff Daddy, P. Diddy and just Diddy made his name(s) producing Top 40 smash hits with Notorious B.I.G., but he made his money manufacturing menswear. Launched in 1998, Diddy’s Sean John is an award-winning clothing company that’s helped Combs become the richest rapper in the world. Along with his record business and stake in Ciroc vodka, Sean John has helped Combs build a $475 million fortune. “My brand is rocket fuel. It would take this brand 10 years to get to where I can take it in one year,” Combs told The New York Times in 2008. “I’ve gotten to the point where I don’t want to do just endorsements. I want ownership.”
Jay-Z and Rocawear – Trailing Combs just slightly, the Brooklyn native is worth about $450 million, almost half of which can be traced back to Jay-Z’s fashion line Rocawear. Jay-Z founded the company in 1999 with his Roc-a-fella Records co-founder Damon Dash and after several profitable years sold the brand $204 million in 2007, just a couple of months after an investigation found dog’s hair in Rocawear faux fur coats. In the meantime, Jay-Z has built out his empire with ownership stakes in the 40/40 nightclub chain, Carol’s Daughter beauty products, and J Hotels, a real estate venture. “My brands are an extension of me,” Jay-Z said in a 2009 interview. “They’re close to me. It’s not like running GM, where there’s no emotional attachment.”