The new platform was announced via TechCrunch, where you can read the full story:

Snoop Dogg, world-renowned entertainment icon and unofficial representative of all things weed, has been investing in tech products and platforms for the past year or so, with a particular focus on the cannabis industry. But today, Snoop is entering the tech sphere in a whole new way, with the launch of his very own platform called Merry Jane.

At its core, Merry Jane is a lifestyle media site with cannabis at the center. Loaded with both video content and editorial content, the site will serve as an information hub for everyone interested in pot, whether it be the n00b or the seasoned smoker.

A small but committed group of writers, bloggers and videographers that (mostly) exist and function all over the D.C. Metro area.