A Short Documentary on araabMUZIK

 
In December of 2010 Burn Energy Drink (A Coca-Cola Brand) put out a call for treatment submissions for a series of web films they were commissioning. Having recently worked with the young producer/MPC (Music Production Center) savant Araabmuzik, Director Alec Sutherland was inspired to create an installation that could be a real time, visual articulation of Araab’s actions on the MPC. The treatment for this idea was submitted and selected by Burn.
 
With a modest amount of money, Alec and his crew set forth to build a light setup that would converse instantly with Araab’s MPC. After a week of troubleshooting an array of computer software, DMX controllers, Midi converters, dimmer pads, electrical latency, power conversions, finally a pad on the MPC was pushed simultaneously lighting a single LED strip. 16 LED lights were custom wired and fabricated.
 
The shoot lasted two-days: the first spent documenting Araab in everyday situations accompanied by audio excerpts from a candid interview. The second was spent at Broadway Stages in Greenpoint Brooklyn, building the light setup and finally, recording Araab’s performance.
 
What you see of the performance is about three and half minutes of excerpts, taken from a nine minute set. Each set was shot on 4 cameras to enable a live, real time edit of Araab’s performance. The 16 lights are triggered exclusively by Araab’s actions on the MPC, the result being a precise visual translation of the music he’s creating.
 
This film has been completed for months but we were unable to release it do to Burn’s brand repositioning. Recently, they gave us a choice: release the film now on your own, or wait until August when Burn/Coca-Cola will put their corporate weight behind it. We have decided to release it now because we would like people to see it as something other than an advertisement. Thank you and we hope you enjoy.

Source: alec sutherland on Vimeo.

The Bluroc Festival (Documentary)

Shout out to Tabi Bonney (catch him around the 7:30 mark).

This one hour documentary tells the story of “The Bluroc Festival,” a small concert that turned into a massive event last Summer at the Brooklyn Bowl in NYC. Some budding artists and musicians that rode beneath the radar in 2010 are all together on stage in this hot, smokey and truly historic event in Brooklyn. An event that’ll probably never happen again.

Featuring: Curren$y, Big K.R.I.T., Stalley, Ski Beatz, Smoke DZA, Trademark Da Skydiver, Tabi Bonney, Snakes Say Hisss!, The London Souls, Nesby Phips, Mckenzie Eddy, Sean O’Connel and Rugz D. Bewler – Dennis Feitosa/DD172 on Vimeo.

Large Professor: Beat Life Edition (Part 2)

Out Da Box TV brings you part. 2 of our exclusive interview with the legendary hip hop producer “Large Professor”. In this portion, Large speaks on the concept of producers doing more with less, how the remix has changed, His favorite producers, and how he feels about the recent “Illmatic” remakes by Elzhi and Fashawn. We also got a chance to capture him in his studio element in Queens. Overall, it was a humbling and fulfilling experience to build with one of our greats. We hope you will be inspired.

Previously: Part 1

Dom Kennedy From The Westside, With Love II Tracklist

This Tuesday, this project hits Itunes but here is the artwork and tracklisting after the jump.

1. Dom’s Prayer [prod. K Roosevelt]
2. Grind’n [prod. Cardo]
3. When I Come Around [prod. Unknown]
4. Come Over [prod. The Futuristiks]
5. She Ain’t In Love [prod. The Futuristiks]
6. Money Don’t Stop [prod. Chromatix]
7. O.P.M. [prod. Drewbyrd & Polyester]
8. Platinum Chanel [prod. Nick Cage]
9. I Love Dom [prod. Cardo]
10. The Ways [prod. THC]
11. Mr Champagne Intermission (ft. Polyester) [prod. Swiff D]
12. Ice Cream Truck [prod. K Roosevelt]
13. New Jeeps (ft. Asher Roth x Mikey Rocks) [prod. Chuck Inglish]
14. 2MPH (ft. Big K.R.I.T) [prod. The Futuristiks]
15. Beats, Hoes & Rhymes (ft. Casey Veggies & Schoolboy Q) [prod. Champagne Click]
16. Dream To Me [prod. Scoop Deville]
17. Graduate [prod. HellagooD]

Questlove DJing in DC this Thursday

Washington, D.C. National Mall, This evening of fun and dance with Soul Train will begin with a discussion, led by NMAAHC museum curator Tuliza Fleming about Soul Train brand’s historical significance in pop culture.

Following this discussion, Tyrone Proctor (an original Soul Train dancer) along with Urban Artistry dancers will give a short lesson with some classic Soul Train dance moves for everyone.

To cap off this exciting evening, DJ Questlove will hold a Soul Train dance party so EVERYone in attendance can get down!

Be sure to visit the events schedule to learn more about this event as well as our many other Folklife Programs that are going on during the Festival: http://www.festival.si.edu/2011/schedule_06_30.aspx

G.O.O.D. Music Officially Joins Def Jam

#DEFJAMBACK Wit the debut release of Big Sean’s album Finally Famous tomorrow, Kanye’s G.O.O.D. Music is now under the Def Jam umbrella. The album will serve as the first release via the partnership. Says Chairman Barry Weiss:
“As a recording artist and a producer over the past eight years, there is no one who has made a greater impression on the game than Kanye. We look forward to working closely with the new and established artists that he will be bringing to G.O.O.D. Music, which is already off to an impressive start with Big Sean.”
President and COO of IDJMG Steve Bartels says:
“Kanye’s genius has been proven time and time again on records and onstage. He not only pours it out for himself, but he has made the difference with his presence on innumerable projects with other artists who are indebted to him. Kanye is an integral core member of the IDJ family, and G.O.O.D. Music continues his unselfish tradition of bringing along great new artists to the forefront.”