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Jay-z & Kanye opened their doors yesterday afternoon with a pop-up shop in the SoHo section of Manhattan. Inside, fans could purchase Watch The Throne and get a glimpse of the Thronemobile from the “Otis†video. Later in the evening, Jay, Memphis Bleek, Just Blaze, and Swizz Beatz made appearances at the store. Check out pics courtesy of the lifefiles.