Lil Wayne links up Mountain Dew for their new campaign, DEWeezy, which will officially kick off during SXSW. Young Money’s Cortez Bryant says:
“We are excited to partner Lil Wayne’s brand with a brand like Mountain Dew, a household name. [B]y showing interest in Lil Wayne, both Mountain Dew and the Glu Agency showed us they were forward thinking and valued the impact that Lil Wayne’s brand has had and will continue to have on global pop culture.â€