This is certainly one of the most creative types of promo I’ve ever seen. Spotted on Yin & Yang:
Redbull Music Studios and Studio Moross…[has] produced an interactive billboard design for Jessieâ€™s debut album Devotion, which was completed with the help of the public. The poster consisted of empty dots which needed to be coloured in to reveal the album artwork. A brilliant concept, in a day and age where it seems all things are digital â€“ this is an excellent way to stand out by moving things away from digital and actually engaging first-hand with the fans.