Courtesy of Fashion & Style:
Nicki Minaj and Maroon 5 frontman Adam Levine, will be expressing their personal style in a huge way this year. According to Minaj’s official fansite MyPinkFriday.com, the two pop stars have announced new long-term relationships with Sears Holding on Monday (January 7).
Minaj and Levine, in conjunction with Kmart and the ShopYourWay.com social shopping platform, will each launch their own multi-department lifestyle brand. Each star will design their apparel and accessories collections, which will then be sold exclusively at select Kmart locations and ShopYourWay.com early this year.