Pharrell and his Bionic Yarn imprint inked a partnership with Adidas to create their own line of apparel and sneakers (you can see the promo clip in lieu of the news above). Check out what Pharrell had to say below.
Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn,” Pharrell said in a statement.