Pharrell continues to expand his BBC/Ice Cream brand by opening a satellite store in London (it’s located on Upper James Street in a space formerly occupied by BAPE). Above are a couple of pics of the store (complete with Pharrell and his hat), with a recap of the opening party (also attended by Danny Brown and Vic Mensa) below.
VIDEO/PICS: Pharrell Opens Billionaire Boys Club/Ice Cream Satellite Store In London
