Trapstar Is Launching A Brand With No Name

It looks as if Trapstar’s next move in fashion is to create a new brand that has no name, only a symbol/logo. From their official website:

let us walk you through the journey to date…

20/20 vision
Visual acuity (VA) is acuteness or clearness of vision

Trapstar’s interpretation of 20:20 vision is the chosen few who have perfect vision to see outside the box and not to judge on first glance.

Evolution
Evolutionary processes give rise to diversity at every level of biological organisation

Evolutionary processes of Trapstar and the goal of our 20/20 vision gives rise to the red line collection .

Water, a natural element, represents the evolution of the new brand signifying progression and growth.

It shall evolve into a nameless brand recognised only by its red line mark