On the red Carpet last night at AMA, J.Cole took a second to speak with Billboard to talk about his latest single ‘Miss America‘ and explained why he chose to go with an unconventional sound. J. Cole also reveals shooting of a short film in December and that the sophomore album Born Sinner may not drop on January 28th, his birthday.

“We have like a responsibility and a certain power that comes with making the music and playing the music. And that comes with a responsibility to keep things fresh and not to fall into the mode of what’s traditional. I have singles that fall into that, but if I can use my power in some kind of way I’m gonna try to use it to shift culture just a little bit. And to me “Miss America” shifts things a little bit, it changes the conversation it takes it in a more aggressive direction, more raw, more social commentary. Any type of commentary is good compared to what a normal single is these days. That’s my aim is to shift culture slightly, change the conversation….nobody expects that for your first single.”