For decades we’ve relied on Stevie Wonder and Disney to provide music for our birthday celebrations. 330’s new single “Paparazzi Love” is yet another option on the list of birthday songs.
Originally inspired as a birthday gift, “Paparazzi Love” details an evening full of surprises 330 had lined up for an ex-girlfriend’s birthday. When asked about the song, 330 says, “The song feels good. First of all, who knew Kill could sing like that? She sounds great on the record. I wanted to create something that was celebratory and honest; personal but relatable. Wishing my girl a happy birthday but acknowledging that it was just a moment in time and that it was likely that in the following moment, I will screw something up. That’s actually what happened: when she got home from the concert things went all the way wrong lol.”
Months after the botched night, 330 teamed up with producer and singer/songwriter OSK to rerecord the song. Jerome Vo, 330’s former high school classmate, created the soulful beat and features live guitar by Bobby Dunne. Young Yankee of Charged Up Studios expertly recorded and mixed the record in Richmond, VA.
Addressing the paparazzi reference, 330 explains, “It’s the idea that people are paying attention—sometimes more so than we appreciate. Everyone has been in a relationship where they were the subject of gossip and disapproval. ‘Let’s make it a headline story’ … basically, let’s give them something positive to talk about. Let’s go out and have a good time celebrating you.”
You can find “Paparazzi Love” on 330’s Bandcamp page or download her mobile app. What’s next for 330? Fans should expect an EP released in late summer 2013.
