IDK – “Digital” (Video); Inks Partnership Deal with Warner Records

Today, Maryland-raised rapper IDK (formerly Jay IDK) announces a new label in partnership with Warner Records. The new label, Clue, will house all of his upcoming releases, including his forthcoming debut album Is He Real that is due later this year. The partnership is the culmination of a strong run of independent releases from IDK, including five projects in the past five years.

When speaking on the partnership, Warner Records Co-chairman and Chief Executive Officer Aaron Bay-Schuck said, “IDK is at the forefront of this next generation of artists who actually have something to say. To call him just a rapper is not doing him justice. He is an artist in the truest sense of the word. His lyrical prowess is unmatched, his ideas and vision are wildly creative. He’s doing things his way and he’s making impactful and controversial statements with his music that challenge the way we look at the world. Tom Corson and I are thrilled to welcome him to the growing roster of exciting artists at Warner Records.”

Coinciding with the announcement, IDK shares a powerful new video for his latest release “Digital.” The video, directed by IDK himself, is a cautionary tale for young people of color in the United States. The black-and-white visual depicts a story unfolding on a split screen, with one side depicting the reality of the story as it unfolds and the other side depicting an outsiders’ perception of that same story unfolding. It’s a moving statement that speaks to the ongoing crisis of police brutality faced by people of color throughout the U.S. and beyond as well as the underlying issues of institutionalized racism in the country.

Watch “Digital” now and stay tuned for more from IDK and Clue coming soon.

LuLu P – “Dior Mi Hoochie” (Video)

Courtesy of No Jumper.

Claiming it’s place in today’s hip hop scene, the emerging DMV music scene has shown much promise and success with the numerous amount of acts who have made their name known this past year. Conquering the streets in Maryland and beyond, A$AP Ant’s collective Marino Infantry has been making their own waves with their unique deliveries and ability to create influence beyond the DMV borders. One of the key members of the collective, LuLu P is a hometown favorite and in pursuit to gain the same notoriety on the national scale, he starts that with his new visual, “Dior Mi Hoochie”. The new Moshpit DMV directed visual presents P’s smooth flair on a thousand and allows his lyrical wordplay to shine at its highest. The new visual display from the Marino Gang member shows he’s on a path of making even bigger waves in 2019. – Gregory Harris

IN THE STUDIO: E-Major & I Am Northeast (EXCLUSIVE)

Currently, D.C.’s own I Am Northeast is making his claim as one of the city’s current Rap frontrunners — perfect examples of his pending success include projects like Public Housing, Risking My Freedom and his most recent single, “Free Fat Trel.”

Recently, we got to catch up with I Am Northeast (alongside fellow rising artist and producer E-Major, who was handling engineering duties for the session), where he was working on a yet-to-be-released track titled “Best Wishes.” Check out a quick preview of that below, and look out for plenty more from I Am Northeast — including an official sit-down with JUKEBOX:DC — soon.