DC-area artist (and seasoned actor, best known from the Baltimore-based series The Wire) Tray Chaney is here to help the youth progress forward, as can be seen in his new visual for ‘Attendance’. The track and visual is exactly what you think it is, a strong message to the kids to stay in school and be serious about their education.

Speaking to The Root, he explains his basis for the tune:

I wanted to focus on getting young people—all ages, all grade levels—excited about going to school. Reports of the dropout rates really hurt my heart, and I felt I needed to step up in hip-hop and represent by not only giving our youth a song but a video as well. It’s so much negative vibes out here that our youth can get trapped in, I wanted to be a leader and show them they can be a leader.

Check it out below.