Shot by LifeInADSLR.
Grey Days: New Balance History (Video)
The color Grey embodies everything that makes New Balance stand out as a brand. Grey reflects an independent approach, dedicated to quality and style.
The 2024 festivities kick off with Grey Days, a seven-minute film by new imprint American Haiku celebrating Grey’s origin as the signature New Balance color.
Shot and framed in 16mm black and white, Grey Days is a journey through New Balance history that explores the brand’s running heritage and its popularity in style subcultures from the DMV to Tokyo, through the lens of longtime enthusiasts, and features appearances by UK Rapper Dave, star defensive end Chase Young, and skateboarding legend Andrew Reynolds.
Written in collaboration between creative directors Thom Glover & Daniel Wolfe, alongside Elliott Power, director of photography Norm Li. Animation from Stray London and still photography by Samuel Bradley.
BEHIND THE SCENES: Daimo Dunkin Feat. Q Da Fool – “Clientele” (Video)
A quick teaser of what might be the collab of the summer. Can’t wait for this one.
Gangrene (The Alchemist & Oh No) Feat. ANKHLEJOHN – “The Gates Of Hell” (Video)
Whew. Directed by The Digggers and taken from Heads I Win, Tails You Lose.
Tee Grizzley Feat. Future – “Swear To God” (Video)
Produced by Wheezy and shot by Jerry Productions.
The “Inspire Me Story” Behind Reesa Renee’s “Nah Baby” (Video)
Don’t Be Broken 4Eva is out now:
Taking a peak into a deeper dive into a few lyrics and the story behind the making of Nah Baby.
Fun Fact: this record was written (by Reesa & earth2yourbrain), produced (by Reggie Volume) and recorded in 2016.
Bandhunta Izzy Feat. Tate Kobang – “Forreal” (Video)
Two of Baltimore’s finest (too bad Tate doesn’t make an appearance). Shot by Wrab and taken from Real N**gas Don’t Die.
Janae Music – “On The Radar Radio Freestyle” (DMV Edition) (Video)
Janae Music returns to On The Radar Radio for its DMV Edition series.
Q Da Fool – “Hey Auntie” (Video)
Q Da Fool is back with some new heat. Courtesy of Color Box.
Moneybagg Yo – “Tryna Make Sure” (Video)
Moneybagg Yo links with fellow Memphis heavyweight Tay Keith for his latest banger. Speak Now drops May 24.
Lil Gray – “I Want Da Smoke” (Visualizer)
Directed by Kidinbox and JB Vogue. Taken from Gray.