A-Trak & Lex Luger Feat. Travi$ Scott – 100 Bottles (Video)

Taken from the duo’s Low Pros EP.

Production supergroup Low Pros (A-Trak & Lex Luger) and G.O.O.D. Music artist of the year Travi$ Scott dive into the matrix for their artfully trippy “100 Bottles” music video, directed by acclaimed multimedia artists Nate Brown (Kanye West, Jay-Z, Beyoncé) and Gustavo Torres (aka Kidmograph). Further establishing Low Pros’ striking visual identity, the clip follows a semi-android Travi$ stumbling through a grisly, glitchy metropolis.

Cam’ron & A-Trak – Dips***s (Video)

Classic Dipset. Simple as that.

A-Trak and Cam’ron are back! Summer anthem “Dipsh*ts” features uncut Cam’ron slick talk over triumphant instrumental blasts from A-Trak, Oliver and Just Blaze, a Dipset-repping Juelz Santana on the hook, and “Champagne Dame” (aka Federal Reserve executive producer Damon Dash) providing a legendary, song closing rant, complete with “Foooooooool’s Gold” shout!

This Federal Reserve cut gets the epic video it deserves thanks to director Ricky Saiz, who follows up his work for Beyonce and Supreme with another iconic clip, capturing the rugged glory and inimitable fashion sense of Harlem and the Diplomats with true uptown-meets-downtown flair. From kids in airbrushed A-Trak tees to Cam’s floor-length mink, it’s the most style you’ll see in a video all year.

PICS: Dipset Vs. Fool’s Gold Basketball Game

The Jordan Brand basketball court in NYC became ground zero for a game between Cam’ron’s Dipset and A-Trak’s Fool’s Gold (both of whom are currently working on a project together, if you haven’t heard), and courtesy of Miss Info, Mikey Fresh and Jesse Vega, we get to see how it all went down (you can see plenty more pics here). Judging from some of the photos, Miss Info should have a dope recap video coming soon.

DJ A-Trak Announces Production Team With Lex Luger


Lex Luger’s site, Smoked Out
announced today
 in a confusing and vague post that he and well-know DJ, producer and label-head A-Trak will be forming a “production group”, known as “Low Pros” and the duo will be releasing an upcoming EP, with co-production from Metro Boomin and guest spots from Young Thug, Peewee Longway, Juvenile, Travi$ Scott and more.  Below is a Lex Luger tweet about it;

Danny Brown & A-Trak Announce ‘Double Trouble’ Tour

danny-brown-atrak-double-trouble

This November, the Fool’s Gold duo with be hitting select spots on the West Coast as part of their Double Trouble Tour. The dates can be seen below (or above on the flyer). Danny Brown’s Old officially drops next week (you can stream the project here).

11/8 Pomona, CA – Fox Theater
11/9 Ventura, CA – Ventura Theater
11/10 Los Angeles, CA – Fool’s Gold Day Off
11/11 Tempe, AZ – Club Red
11/12 TBA

A-Trak Writes Open Letter On Drug Use In Hip-Hop

A Trak

The apparently squeeky clean DJ A-Trak recently wrote an open letter that appeared in the Huffington Post where he spoke on his stance about the rise of drugs in Hip-Hop music and culture (note: there’s never been any rise or any fall; drugs have always had a heavy presence as far as I can remember).

Anyways, check out the letter below.

I don’t know anything about drugs. Never tried them. Yet as I write this, I am trying to sign a group with a song called “Bath Salts” and an album titled “D.R.U.G.S.”. Danny Brown, my record label’s marquee artist, calls himself the Adderall Admiral, openly does interviews high on Molly and raps, “it’s a miracle I’m living.” I happen to think he is one of the most enthralling artists out. How do I reconcile my respect for Danny and the fact that so many of his wildly creative and entertaining songs revolve around drug usage?

I believe hip-hop has entered its psychedelic age. Turn on the radio: Molly, Xanax and cough syrup references are ubiquitous. One of the most acclaimed new mixtapes out is matter-of-factly titled Acid Rap. The spiritual guru of the era is the Juicy J, a Memphis veteran whose group Three 6 Mafia helped shape the sound of Southern rap. His hedonistic songs are anchored by irresistible hooks, hypnotic beats and jovial rallying cries. I have no idea what he’s rapping about, but the lullaby cadence of his music draws me in. Not everyone is as light-hearted as the Juiceman though. In the R&B outfit The Weeknd, singer Abel Tesfaye spins disturbing, dark tales of cocaine and abandon, but that’s a genuine breakthrough in a genre that rarely strayed away from the themes of romance. Tesfaye is daring not only in his subject matter but also in his choice of avant-garde production, thereby pushing R&B forward.

It takes more than a reference to MDMA to keep up with the times, though. Hearing Ludacris and Juelz Santana’s Molly raps du jour make me cough up the word “bandwagon” – no promethazine needed. Just think: if Rick Ross said no to drugs he’d still be slinging Reeboks. But for the most part, what I’m noticing is a level of abstraction that has helped rap reach a further orbit of expressionism. The genre hasn’t felt this free since the Daisy Age. It may have started with Lil Wayne’s 2008 masterpiece of stream-of-consciousness rap “A Milli,” although I would also credit Lil B’s “based” style for opening this generation’s minds. Is it all due to the unshackling and relaxing effect of drugs? Probably not. But one can’t deny that the current climate of trippy and experimental mainstream rap has coincided with the breaking down of geographic and sexual prejudices in a notoriously territorial and homophobic culture.

That said, the closer I get drawn into it, the more I tend to wonder whether I am just enjoying this music from a safe arm’s length as I silently endorse it? Is there any hypocrisy in the fact that I, clearly not an advocate of drug use, made a track with Juicy J and Danny called “Piss Test”? We don’t appreciate rap songs based on the moral value of their lyrics, but rather on their artistic merit. Danny and Juicy are part of a long tradition of great, unhinged rap. Yet for all the talk about syrup and Molly, it seems like we’re only being exposed to a partial, romanticized account. Rap went from glorifying selling hard drugs to glamorizing their effects. And beneath the surface there may be a profound lack of understanding of these substances.

What worries me is the unspoken aspect of the story; that is the real elephant in the room. Just recently, Lil Wayne almost died from multiple seizures, yet he vehemently denies that there was a relation to his codeine intake. When legendary Houston rapper Pimp C passed away, the cause of death remained hush. Closer to home, my good friend DJ AM died from a drug overdose four years ago at the height of his fame. There needs to be more open dialogue about this. It won’t stop us from enjoying the music. A handful of rappers have spoken out: Kendrick Lamar ends his “Bitch Don’t Kill My Vibe” video with a coffin lowered into the ground and “Death To Molly” written above it, and Rhymefest calls the drug a “crack pill.” While that analogy may be oversimplified, I believe that any conversation on this matter is healthy. I even think the pill popping Trinidad James himself deserves a smart interview (you know, make him sweat a little). He probably has more insight than we think. My stance is: we can rap about it, but let’s also talk about it.

RECAP: A-Trak vs. Mark Ronson At Electric Brixton (London)

Courtesy of Hypebeast/Hypetrak….would have loved to have been there for this:

Back in November of 2012, world renowned DJs A-Trak and Mark Ronson joined forces to host a collaborative dance party at Electric Brixton in London. The premise centered on the two multifaceted musicians battling head-to-head through the art of spinning everything from classical hip-hop to mind-numbing dubset on a shared set of wheels. Our music-centered-sister-site HYPETRAK was thankfully in attention and came through with this recap video featured above. Not only does the four minute clip offer footage from the electrifying show itself, but our viral family member also had the chance to link with both A-Trak and Ronson backstage to discuss why they chose to complete this journey in the first place, the significance of a London setting and much more.