HipHopDX linked up with Consequence for a pretty damn good interview. You can read the article in it’s entirely through the link at the bottom, but I find this portion on his breakdown of G.O.O.D Music Day worthy enough to repeat:

DX: So on September 14th you, Kanye West, Kid Cudi, and Big Sean are all droppin’ your respective projects. But just to play devil’s advocate, you sure you wanna do that? It’s hard enough getting folks to cop one album let alone four albums on the same day.

Consequence: Well…the idea for doing the G.O.O.D Music Day emerged between me and [Universal Motown Records President] Sylvia Rhone, just to be quite honest. I’m very communicative with Sylvia Rhone on everything that I do. We had actually met with Kanye one night, and as me and her left the meeting, we left together and I was like, “Yo, we need to really get this paper right now.” When we left we thought that this is where we need to take advantage of the situation. So…she got on the phone…made some boss calls, and then we got to it. At the time when [Big] Sean announced that [he was also dropping his album on September 14th] I didn’t know that he was in the mix of that, but it’s all good. But initially, how that shit came about was me, Kanye and Kid Cudi. I just hadn’t announced it because I know we had things that had to be ironed out. And it got ironed out where it’s – ‘Cause actually at the end of the day, Kanye being the head of G.O.O.D Music had to approve that. And the approval was based on, “Let’s shake the game up.” Cudi got the kids, Cons got the streets, ‘Ye got the globe, so we all gon’ eat. [Laughs]

Read the full interview here.