Duh, winning. From SF Weekly:

Long an irregular presence on the live stage — over the last year, the Internet star played two sold-out shows to ministers of the blogosphere in New York, but no headlining hometown sets — Lil B recently inked a deal with tour giant Live Nation for a string of shows around the East Coast and the Midwest. He also lined up a headlining show at Mezzanine here in San Francisco, set for April 21.

A small-but-committed group of writers, bloggers and videographers that (mostly) exist and function all over the D.C. Metro area.