Rapper/producer/entrepreneur Pharrell Williams has been tapped as creative director of Karmaloop TV, a network set to launch later this year that looks to target the tech- and trend-savvy 18-34 demographic.
“Pharrell is, without a doubt, one of the most influential cultural creatives and business minds in America today,†Karmaloop CEO Greg Selkoe said. “We’re delighted and honored that he has joined our effort to create a multi-platform brand that will once again excite cutting-edge youth culture about TV, just as MTV did in the 1980s.†The Grammy-winning Williams will take an equity stake in the venture.
