Background: The Crown Life is about celebrating â€œthe life,â€ and the moments that make life special. This event will also serve as the unveiling of Big Boiâ€™s new Crown Royal Black packaging in Washington, DC that has been developed for the Artist Signature Series, available now for a limited time. The Crown Life program is multi-layered and involves a number of different artists, designers from all walks of life. The Artist Signature Series is a first for Crown Royal to partner with an artist to redesign its iconic bag. This partnership with the music icon is a first for Big Boi himselfâ€“a true connoisseur of Crown Royal and a match to its smooth, bold taste.
As always, Crown Royal encourages everyone to please enjoy responsibly.