The 2011 NIKE MAG Auction Raises $4.7 Million for The Michael J. Fox Foundation

The Michael J. Fox Foundation for Parkinson’s Research

Over the course of the 10-day auction, the Foundation’s Facebook page (www.facebook.com/michaeljfoxfoundation) added almost 10,000 new fans. Through the $50-million Brin Wojcicki Challenge, effective through 2012, the proceeds of the auctions will be doubled â€” bringing the total funds generated to $9.4 million. The Challenge was announced earlier this year and is made possible by the leadership of longtime Foundation friends Sergey Brin, co-founder of Google, and his wife, Anne Wojcicki, co-founder of personal genetics company 23andMe.

At the 2011 NIKE MAG launch party in Los Angeles, British rapper and avid sneaker collector Tinie Tempah won the distinction of owning the first pair of the 2011 NIKE MAG with his $37,500 bid at live auction. The unprecedented fervor continued throughout the online auctions and beyond, with an average selling price per pair of $3,600.

An additional 10 pairs were sold at live auctions, from Paris to Tokyo.Christopher Lloyd, who reprised his beloved role in the Back to the Future ‘Lost Episode,’ donated his own pair of NIKE MAG shoes back to the cause, autographing the box for good measure. Mr. Lloyd’s shoes drew $13,500 for Parkinson’s research at a live auction event held September 17 at NikeTown New York. Combined, the live and online auctions raised a total of $4.7 million, which reflects all final settled transactions, authenticated by eBay and Nike.