Drake recently put up a billboard in his Toronto hometown to promote his new album, Take Care. The ad features the city’s population and utilizes the font as the official Welcoming Sign. City spokeswoman Francine Antoino-Forte told local newspaper, The Star:
“We would suggest that the treatment of the word Toronto used on the billboard is very similar to the wordmark that forms part of the Toronto logo. The similarity of the wordmarks, in conjunction with other creative elements used for the billboard, may cause some confusion about the source of the information. While the city is proud of its local and international talent, we have a general practice of reviewing and addressing reported or known cases related to the possible misuse of the Toronto logo.
