Jay-Z (@S_C) On Nets Logo Redesign

During his chat with MTV, Jay-z spoke on the look they were looking for the new  Brooklyn  Net Logo.  

 â€œI wanted to make it really classic and strong; a throwback to Brooklyn and what we’re about. It’s real gritty and we’re not about flash — well, sometimes. Just the roots of Brooklyn as this very bold, strong, simple logo. It was really a take off the old subway signs, if you look at the old subway signs they were in black and white. It was that strong, beautiful, iconic black and white. I wanted to pick something that would stand the test of time and be here forever.”