The clip above feature Pharrell’s recent signees such as Leah Labelle to introduce the world to “I Am Other.” Pharrell Williams expand his business portfolio with social media project. The Neptunes member has partnered with entertainment producer United Entertainment Group for the launch of I Am Other, a “content-driven property that spotlights new musicians, filmmakers, designers, artists and innovators through online, mobile and retail channels, TV shows and films.”

 The singer-songwriter-producer-rapper  will recommend products and experiences for his fans to purchase through social mediums. “I Am Other” is intended to target 16-25-year-old consumers, a quite difficult market to reach.
 “It’s for people who think other,” he said. “The first installment (of I Am Other) is about delivering those experiences through products, excursions, anything that is tangible to a human that can make their life easier. […] A lot companies claim they can make the world better. We want to make lives easier and unlock what normally would seem impossible possible.”

 “I Am Other” will make its debut this fall through sites like Gilt, Groupon, Facebook and Twitter. In addition to linking with UEG, Pharrell most recently signed on as Creative Director for Karmaloop TV.

A small-but-committed group of writers, bloggers and videographers that (mostly) exist and function all over the D.C. Metro area.