Sway is probably happy as shit right now.
I spotted this All Hip Hop article on Nahright yesterday:
“MTV has announced plans to expand and unify Hip-Hop music coverage and content across all of its channels, under the MTV Jams brand name.
The goal is to extend the MTV Jams brand from its current, 24-hour digital channel, to all of MTV’s properties, MTV, MTV2 and MTV.com.
The new programming initiative will see MTV2′s ‘Sucker Free Countdown’ re-launched as ‘The Week in Jams,’ starting on October 28.”
Here is the funny part though.
“‘The Week in Jams’ will include Hip-Hop lifestyle related content, from music and fashion, to sports and gossip.
In addition to the programming initiative, MTV is planning a series of tours throughout 2013 that will highlight a variety of artists who are featured in the new programming initiative.
The first outing will feature R&B singers Trey Songz and Miguel.”
What happened to hip hop, MTV? Trey Songz and Miguel might be more “hip-hop” than other modern R&B artists but regardless- they aren’t “hip-hop content” by most definition of the term. Especially if you consider the history of MTV…Yo! MTV Raps and all…