Drake isn’t too happy with retailer apparently taking ‘YOLO’, slapping it onto some clothing and making lots of money off of it. If Drake doesn’t legally own the term, he really can’t do anything about it. In addition, someone else has claimed creatorship:
@zoeeeeet When I created the word it was meant as inspiration to live life to the fullest. Disappointed in current use. I have moved on.
— Adam Mesh (@adammesh) December 10, 2012