The 10 year old son of Victoria and David Beckham has become the new face of fashion line Burberry, being featuring in to post and video adds in the line’s 2013 threads:

“This season’s campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family,” shares creative officer Christopher Bailey. ”[And] Romeo … was a joy to work with and really stole the show.”

It really shouldn’t be much of a surprise, as David and his boys (Brooklyn, 13, Romeo, 10, and Cruz, 7) all suited up in Burberry this past week.

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