Nas is placing his bets on Mass Appeal Media, so much so that he dropped six figures. He’s also been appointed Associate Publisher of the magazine (check out his classic cover with Large Professor above). From Forbes:
Nas explained that he’d been dismayed at the lack of options for readers interested in all aspects of hip-hop culture, particularly on the newsstands. He considered starting his own publication, as Jay-Z did, but figured he’d have better luck using an existing brand as a launching pad.
“Mass Appeal has a legacy and respect,” he says. “It already has a foundation … I just feel like I can add on because I can lend my kind of cultural expertise and my professional acumen, and develop the business.”