The transformation is happening, and in addition to calling for ‘no more guns’ in his latest visual and single, it looks like Snoop Lion is taking it a step further. From MTV:

Snoop, MTV and Jewelry for a Cause will help to take illegal guns off the street with the release of the limited edition “MTV x Caliber” bracelets made in part from the steel of illegal guns acquired in police-sponsored buyback programs. The bracelets also feature serial numbers of firearms that were returned via buyback programs in Newark, New Jersey, and can be pre-ordered beginning Tuesday (April 9) for $40 on The proceeds from each sale will be donated to the Newark Police Department to help fund future gun buyback amnesty programs.

“This is such an important message we’re sharing,” Snoop Lion said in a statement issued by MTV. “It’s a movement we want generations to recognize, embrace, and get behind. We’ve seen a lot of senseless acts of violence involving guns recently — too many have lost their lives, too many families have been destroyed. Like my friends at MTV, I want to be a part of the change that will help bring peace.”

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