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The O’Jays have sued Crown Royal for the use of ‘For The Love Of Money’ in this commercial…..but the true sting is what they had to say about Big K.R.I.T.’s addition to the track (which was a collaboration with 9th Wonder). From BET:

The O’Jays have a $1 million bone to pick with the makers of Crown Royal for unauthorized use of their 1973 hit “For the Love of Money.”

Founding members Eddie Levert, Sr. and Walter Williams, Sr. filed a lawsuit, claiming the company’s new commercial featuring NBA legend Dr. J is “humiliating” and “demeaning.”

Despite the theme and Crown Royal’s past attempts to woo urban radio listeners (the brand has teamed up with Big Boi and Jermaine Dupri in the past), Levert and Williams are not impressed. They are seeking a seven figure payout and turned their ire on K.R.I.T., too, calling his rhyme “childish” and calling him a “poseur with limited ability to carry a tune.”

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