Boi-1da was present at the Knitting Factor for Red Bull Music Academy’s ‘Drum Majors 2013’ event, and the full audio of that set is below.
Hip hop’s not dead – it lives up north, as they like to say in Toronto. And Matthew Jehu Samuels, aka Boi-1da, has contributed significantly to the fact that this adage proves more and more accurate. Alongside long-time collaborator Drake, Boi-1da pointed hip hop into new directions when the blank fiction of Drizzy‘s first mixtapes and debut album Thank Me Later grew into a worldwide phenomenon, and propelled one of its main architects off the cuff onto the A-list of basically everyone who has a say in post-millennial hip hop. To say it all went fast from there would be a massive understatement. Boi-1da has had his hands in everything, from major projects like Eminem’s Recovery And Relapse (including the Grammy-winning Not Afraid), Nicki Minaj, Rick Ross, and Meek Mill to underground tracks by the likes of Das Racist and the Slaughterhouse supergroup. Ain’t no 1da, he’s also been rumoured to play a major role in Dr. Dre’s ongoing opus magnum Detox.
