In April, Reebok severed ties with Rozay after mounting pressure from women’s rights organizations like UltraViolet, which charged that the rapper was promoting rape with a controversial lyric on Rocko’s “U.O.E.N.O.” Though Ross repeatedly expressed that was never his intention, the incident did raise questions about a rapper’s responsibility and brand endorsements.
“It most definitely was a learning situation and just for the little homeys, just something for them to take away,” Ross said, referring to his Maybach Music Group artists. “That’s what’s important to me, what they take away from it,” he added as MTV News sat down with him and his MMG crew to promote their upcoming August 6 compilation, Self Made, Vol. 3.
In related news, Rick Ross apparently bullied TMZ into filming him (I’m sure all parties were kidding):