Master P has sold over 75 million records and now the No Limit Records soldier is looking to sell some more with his new album, The Gift.
The move follows several mixtapes, but the rapper moguls say he’s looking to take a new era over, like the 90′s.
“As I get better with time, the man upstairs has blessed me and continues to give me the inspiration to share my talents or should I say my gift with my current and new fan base of music consumers of all ages and ethnic backgrounds across the world,” Master P told AllHipHop exclusively.
The New Orleans native also said that he would be giving out actual gifts through a toy drive in conjunction with the release of the album.
“With the holidays approaching and the economy being the way it is, many families will be unable to buy gifts for their loved ones and that’s why I want to give everyone The Gift. Most importantly, I will be able to use my gift of music to help give back to underprivileged kids in many communities, and give them a chance to receive Christmas gifts that they would normally not be able to afford. It is my hope that this will encourage other artists to join me in this movement.”
Master P said he will personally sign each physical copy of The Gift. Lastly, one special copy of The Gift will contain a $10,000 lottery ticket that will raffle off a winner on December 23, right before the Christmas holiday.
This is taking it back to the essence of independence and needed promotion,” said No Limit VP of marketing J-Tweezy.
“It amazes me that the concepts of realness and independence in hip hop doesn’t seem to exist anymore. This record will surely be reality for the fans that have been yearning for the return of the real King of the Streets,” Tweezy said.
The opus is set for a December 6 release.