From Pepsi:

We have some very exciting news! We are partnering with The Recording Academy® to produce the 56th GRAMMY Awards® “Best New Artist” program, a discovery vehicle promoting the artists nominated for this annual award category. Today we launch the Pepsi “Best New Artist” video series, taking you behind-the-scenes for an in-depth look at this year’s nominees.

Get to know James Blake, Kendrick Lamar, Macklemore & Ryan Lewis, Kacey Musgraves and Ed Sheeran by taking a peek into their daily lives, creative processes and the evolution of their careers. Check through the week for brand new videos that let you spend a day in the life with the nominees.

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