Spotted on Digital Spy:
Beyoncé has teamed up with The Prince’s Trust to launch a new charity campaign.
The #BeyGood campaign will tie in with the UK dates of the star’s ‘Mrs Carter World Tour‘ and aims to raise funds for the youth charity.
Concert-goers who support the cause, which aims to help disadvantaged young people across the UK, will be given a #BeyGood sticker and the chance to have their seat upgraded to an exclusive VIP area.
Fans can earn a sticker by making a £3 donation to The Prince’s Trust by text or online, purchasing a #BeyGood t-shirt, or bringing used items of clothing to a donation site at the venues.
Beyoncé said: “As a young child I was blessed to have the support of my family who encouraged me to reach for my goals. So many young people don’t have this.
“I am honored to partner the #BeyGood campaign with The Prince’s Trust to help young people beat the odds and create better lives for themselves.”
Chief Executive of The Prince’s Trust Martina Milburn added: “We are very proud that Beyoncé has partnered with The Prince’s Trust through her #BeyGood campaign.
“As a longstanding ambassador of our charity, Beyoncé understands that, every day in the UK, young people are facing not only unemployment but also the devastating effects of homelessness, addiction, poverty, bullying and poor mental health.
“All of these hardships can leave them feeling that life isn’t worth living. It is up to us to help them get their lives back on track and the funds raised through the #BeyGood campaign will help us to do that.”
