A thorough explanation of Thug’s rise to popularity and label confusion.

…Young Thug signed another deal with Atlantic Records imprint Artist Partners Groupjust weeks after Gucci Mane returned to jail last September, it’s not clear if he knew that by doing so, he was creating an arranged marriage of sorts between them and Gucci Mane. “Gucci was in jail,” the Atlanta publicist said. “I think at that point, [Thug and his team] felt like the Gucci contract was void. Thug is a real street kid — paperwork and legal shit, it don’t register to him like that.”

Read the whole thing at Buzzfeed.

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