Not really important to anything, but, well…I like Sprite, so it interested me. You can check out some pics above, as well as promo clips below of the new partnership/flavor…
It’s time to show the world Sprite® 6Mix™ by LeBron James, a new, limited edition Sprite flavor that will change the game, just like LeBron himself.
Sprite and LeBron teamed up to design the unique flavor of Sprite 6Mix to reflect both LeBron’s style and the crisp refreshment of Sprite. It was co-developed with LeBron and is inspired by his favorite way to mix Sprite. Sprite 6Mix features the lemon-lime Sprite taste you already know with a twist of cherry and orange flavors.
Two two sides actually spoke on the partnership as well:
“LeBron James is the perfect partner to bring our fans new product innovation,” said Kimberly Paige, Associate Vice President, Sprite Brands, Coca-Cola North America. “We’ve enjoyed an amazing relationship with LeBron since he entered the NBA in 2003, and we’re proud to have him contribute to Sprite in a meaningful way that we know will excite Sprite lovers and his fans.”
“Growing up drinking Sprite, I never imagined I would have my own flavor someday,” James added. “I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I’m proud of what we created and I’m excited for my fans to try it.”
