The new visual from Blizzard comes with a lengthy letter from the director (below).
Dear Friends
At some point in life there usually comes a moment where you feel that you need to find yourself, that may of happened to some of you already but then again it may not have. Recently I have seen a lot of talk about people having what they call a ‘Quarter Life Crisis’, at first I thought it was nonsense but one day it all seemed to make sense, I had no clue of what I was doing, or where I was going, every single video I was working on seemed to no longer have a meaning. Shortly after Christmas & New Year everything started to come together so I purchased new equipment and software to help in the quality department, I then started to look at my process of making the piece, from pre production right until the final edit was complete.
I had finally started to find my feet and things were going pretty well! ‘Testing The Water’ was in it’s final stages and it was time for me to pick a song to shoot a video for. As I was listening through the project I was thinking what style I wanted to go for, I had always wanted to capitalise on the dark undertone of Blizzard’s music so when I heard ‘B L I’ it really stood out to me as being the correct song for what I wanted to shoot.
After some in-depth thinking and listening, I knew the exact vision. I also realised that Blizzard had been going through the same problems as myself whilst he was making the record, so I thought it would be very fitting to take that mind state that he was in and merge it with mine and create the piece around that.
In this piece we really wanted to show the dark times that Brad has been through and how often he has had to switch from the confident, polite 20 year old to the protagonist that he calls Blizzard and how after making this project he has become the musician he is today.
Please enjoy the video for ‘B L I’
James Essery
Creative Director
Eight In Brackets
