Spotted on Hypebeast:
The NBA has announced that Lamar’s latest single “i” has been named the official theme song for the forthcoming 2014-15 season. “i” will be featured in league commercials leading up to the season and will surely be played in arenas throughout the year. The Rahki-produced track has already been used to promote NBA on TNT and Lamar is expected to perform the song at a special fan fest party, prior to the Cleveland Cavaliers’ opening match-up against the Knicks on October 30.