New J.Cole Video/explanation/mini-doc, 2Dope explains it;

J. Cole has always carried a “for the fans” mentality with him throughout his entire career, whether making his Dollar And A Dream Tour stops an affordable (albeit first come, first serve) affair, to inviting them to celebrate the release of his upcoming new album 2014 Forest Hills Drive at his house. In this Fader-presented video cameras follow him the day of the LA stop of the aforementioned tour, as Cole prepares and speaks on his performances, connecting with the fans, and more.

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