Last week, Phora shutdown his Yours Truly store on Fairfax Avenue in LA to honor the release of his debut effort since splitting from Warner Records and joining Roc Nation’s management branch. Comprised of 16 cohesive tracks including standout singles “Forgive Me,” “On My Way,” and his Nipsey Hussle tribute “The Dream,” Bury Me With Dead Roses is an audio coming of age story. Though Ecko and Mariah contribute guest vocals on “Te Necesito,” in true Phora form the project is light on features yet heavy on content.

Phora on the album:

‘Bury Me With Dead Roses’ is an album about the beauty and pain of life, an album that I depict as the death of the old me and a transformation into a new me. The first half of the album is about motivation, love, life, and happiness while the second half is about pain, hurt, struggle, and loss. I feel like I’m always trapped between being happy or depressed, there’s never any middle ground – so I choose to embrace that for this album. An album of my deepest fears and my highest people. I learned that you will lose your soul trying to satisfy someone else and you will lose your heart trying to meet their expectations. This album isn’t for me, this album is for everyone. We all have demons, we all want to feel something, but change inspires change when we least expect it.

Stream Bury Me With Dead Roses and watch the visual for “The Dream” below!

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