Also revealed, a new EP from Joony — titled MEMENTO — will arrive this fall. From Billboard, where you can read the full story.
Maryland rapper Joony and his 211 label have entered into a partnership with Red Bull Records and Blxst‘s Evgle imprint, Billboard can exclusively announce today (Sept. 22).
The 22-year-old artist (real name Jonathan Negero) initially started 211 as a collective in 2014 with his best friend Max Free, but he transformed it into a label in 2022 with his managers Jason Zeigler and Darren Xu. The other core members are fellow artist Swegah and photographer Gio Vaun. Joony has released two projects under 211, his 2022 album Pretty in Black and his 2023 album SHITUMSS.
“My team and I spent a lot of time trying to figure out who was the right fit for us, not only for me as an artist, but as a company as well. We ended up loving the synergy between us and the Evgle/Red Bull Records teams, and I’ve always been a fan of Blxst, so it’s huge getting to work with him,” Joony says in an exclusive statement to Billboard. “We arranged a one-of-a-kind deal that empowers the artist with terms that have substantial gain for everyone involved, and we’re excited to launch the partnership today.”
