You know, you can call me insensitive…..but these Black folks are really wasting their time while also giving Al Sharpton that fame he needs to stay relevant.

For whatever reason — because causing these offending rappers to get dropped from their endorsement deals isn’t enough apparently — Emmett Till’s family met with Pepsi, Sharpton in tow, to discuss ways to prevent another issue like Lil’ Wayne’s rap lyric controversy (which had absolutely nothing to do with Pepsi). Also brought up was Tyler, The Creator’s recent goat commercial.

It’s only right for nigger-chasing Al to release a statement on the matter:

“The meeting today with PepsiCo representatives, the family of Emmett Till, and me at corporate headquarters was a positive meeting. PepsiCo apologized to the family again and they accepted while agreeing with me that this is a “teachable moment” and we must work with younger hip-hop artists so they know their civil rights history and become more engaged in the community. National Action Network (NAN) doesn’t want the end result to be the penalization of artists-although they clearly need to be corrected–but rather them becoming more engaged and conscientious of civil rights history. We agreed to work as partners to try and sit down with younger hip-hop artists, corporate executives, and people in the civil rights community.”

Newsday