Inside The BOX.: N.O.R.E.

This guy doesn’t really need an introduction (if you disagree with that statement, then I don’t believe you were ever Hip-Hop in the first place. Here’s the damn Wikipedia). The guy formerly (or still currently?) known as Noreaga as well as 1/2 of the legendary group Capone-N-Noreaga was actually cool enough to take a break out of his gotdamned birthday in Las Vegas to sit down with JukeBOX. The Lefrak City, Queens emcee also currently has an upcoming album in the works with it’s first single (‘Nutcracker’) in current rotation. He says the pleasure is all his, but in no way can we agree with that coming from the legend that he is. Check out the audio of our phone interview and then feel free to hit the jump for the entire read.

 Download full audio interview



JukeBOX.: Just to start off, we notice that you use a lot of cool slang that you put in your albums and things like that, and we just wanted you to break down where that came from…does that come off the top of your head, do you think of these things like that…could you expound on that a little bit?

N.O.R.E.: You know, I got my man ?Down Leezee?, know what I’m sayin’, who…me and him really basically come up wit’ it, he comes up with most of the bozo slang, I come up wit most of the ?slamatron? slang, and we put it together…you know, I’m just always the kinda person who travel, from Lefrak to Queensbridge to 40 Projects to The Bronx…it’s just a combination of both…all those things, and that’s how we come up with the slang, know what I’m saying?

 
Capone-N-Noreaga – Attribute

Aight, beautiful, that’s a bet…so, could you tell us how did the deal with IceH20 come about, and are you also signed on the label as a solo artist or is it just you as a group with Capone?

Nah, it was just a one off, it was just a one time album thing, everything was cool, you know what I’m saying…I think everything was pretty cool, it’s just you know…you get it and it’s time to move on. As far as my solo thing, I’m just doing my solo thing on my dolo, you know what I mean?

Stamp.

It was a great experience, and it’s time to move on, you know? All love.

 
N.O.R.E. – Superthug

Alright. Ok, well let’s get to some solo questions then…the first thing is, we noticed that you had the album that you’re coming out with, and correct me if I’m wrong, it was originally called N.O.R.E. Part 2 and we see that you changed it to S.U.P.E.R.T.H.U.G. and we were trying to figure out…it looks like it’s an acronym, if you could explain that a little bit?

Yea, absolutely. I have a meaning for it but I’m not gonna reveal my meaning for it, I wanna actually see what the fans are gonna come up with. We’re gonna have a contest on 57thave.com…and we’re gonna have the fans submit their meanings of it, you what I mean? …And even if it is called S.U.P.E.R.T.H.U.G. it’s gonna be S.U.P.E.R.T.H.U.G.: N.O.R.E. Part 2. [Jon’s note: As of recently we checked to see that the album is indeed now titled N.O.R.E. Part 2: Born Again]

 

Okay. Aight, cool…we saw some pics with you and Macy Gray in the studio some time ago, and we wanted to ask how did you hook up with her for the album and if you could tell us, you know, I don’t know if it’s too early to ask, as far as any features you might have on the upcoming album…

Well right now you definitely got Macy Gray on the album, it was a honor…I actually gotta give it all up to my producer, Caviar, I [told] him I needed a chick on the hook, and I thought he was gonna call a hoodrat from the hood and he called Macy Gray, and Macy Gray came to the studio like a real O.G., laid down the hook, killed, you know, smoked, drank…you know…and it was just wonderful to know that there’s other people that exist in the world that’s just as humble as I am. So, it was a great experience, it was great meeting her, and we did a classic record and I can’t wait to come out with it.


N.O.R.E. Announces New Solo Album

Aw man, we can’t wait to hear it either…when can we expect the album to come out? Ot is it still a tentative release?

Well it’s definitely a tentative release without a release date right now, I’m probably aiming at, you know, the first quarter next year, who knows. We got that single out there crackin’ right now, for ‘The Nutcracker‘. Get ‘The Nutcracker’ or go crack your nuts, know what I mean?

(Laughs) Okay, aight, what um, I guess I don’t know if this is also, we just wanna ask, to make sure…are there any artists that you have on your dream list that you might wanna collaborate with that you already haven’t? ‘Cause, we know you have a long history of gettin’ down with a lot of artists old and new, is there anyone that you might want on this album, or anything that you might be able to talk to us about?

Uh, well, I guess [Dr.] Dre has always been my dream collaboration, but I [was able to] be in the studio with Dre during The Firm album, and, you know, he’s so incredibly hard to contact, you know what I’m saying, I think it’s easier to get Obama on the phone right now then to get Dre on the phone…

(Laughs)

…so I think my next best [collab] would be Drake, you know what I mean…

That would be big…

I want the R&B side of Drake, I want him to come sing a hook, like Teddy Pendergrass…

Oh, aight, cause…call me crazy, when I ask a lot of artists, it’s like they always wanna hear the more Hip-Hop side, so you’re one of the few that actually wanna get a little bit of that R&B flavor, so that’s definitely respected.

Absolutely, I wanna show the grown-up N.O.R.E. on this album, know what I’m saying.

Right, I like that, okay.

…I got Masspike Miles on the hook, it’s not all singing, it’s singing but it’s singing the hood culture. I wanna explore, I wanna show people I grew up, you know last time N.O.R.E. album came out was 1998, you know…last 10 years right now, so it’s about time I show my growth, as an artist, as a human and as a man.


N.O.R.E. x Neptunes – Oh No

Aight, so N.O.R.E. so what do you feel like has changed in the last 10 years in the game? Like, as far as business and production and everything like that?

As far as business and production, you know production, producers get hot, they get cold, they get hot again, you know what I’m saying…as far as the business, the business is crazy, when it involves the internet, I love the internet, as far as…when I come out with a record, like I’ma drop a freestyle tonight, and y’all gon’ have it tonight, you know what I’m saying. As far as that goes, I love it, but as far as the download thing, I hate it…so, [with] the difference and changes, you just learn how to deal with it, you know, learn how to adapt with it and learn how to swing the way the swingers swing it, you figgasmell that?

Yea, I dig it, you gotta a site we can get that link on, for the freestyle you’re dropping?

Absolutely, that’s 57thave.com…it’s where you get all the exclusive N.O.R.E., CNN, Capone, Imam Thug…if you wanna get the exclusives from Thugged Out Militainment, that’s where you fo 57thave.com.

It’s definitely be on our site tonight, soon as you drop it.

Okay, okay.


N.O.R.E. – XXL Interview

Um, quick question, and of course, tell me if I’m wrong on this, we heard, and I don’t know if you’ve already done this, that you were going to recreate a Gang Starr classic for 2011, is that true, and if so, could you explain that to us?

Yea, well, I was hanging out with DJ Premier one night, and I was like yo, I always kept Premier–I was always non-selfish when it came to Premier and Premier’s production, I always kept it sacred with CNN, but this time around I wanted to [work with] Premier for my solo, so what happened was we did his radio show, he came downstairs and he came in my car, and I played him most of the tracks that was on my album, and he heard…cause I’m trying to make a whole album full of uptempo…and if it’s not uptempo, it’s still club. So the whole album for the club, I’m trying to make the whole album, so the DJ can play the whole album…pick number 1, pick number 9, pick number 5, pick number 13, pick number 15, and they all bang in the club. So when Premier heard it, he said ‘Man I could do another Dwyck‘, and I said ‘Holy moly guacamole’…

(Laughs)

…so, we’re on a quest right now, me and DJ Premier, we also doing a contest, I believe we’re gonna do that contest with XXL, and we’re gonna see what features should be on Dwyck Part 2, absolutely.


Mobb Deep x Capone x Noreaga x Tragedy Khadafi – LA, LA

Ok…to try to close out on a few more questions, just to speak on Prodigy for a bit, have you…I don’t know if you’ve ever been to visit him or anything, and if so, if you could tell us how he’s doing, and, you know, what’s going on with him, is that okay to talk to you about?

Absolutely, I have not been to go see Prodigy, I’ve always sent my love, I try to reach out to his wife and things of that nature, I speak with Alchemist all the time…but me personally, physically, I have not been able to go and see Prodigy. But a lot of people know I didn’t go see [Capone], but when ‘Pone came home, he came home to a mansion, he came home to a limosine, he came home to a tour bus, he came home to two mink coats, you know, that’s how I do it, you know what I’m saying? I’m a person who did time myself, and I don’t really like going back to jail, you know what I mean?

Yea.

Word, so…when a person comes home, I take care of ’em, that’s just who I am, it’s my human nature, Michael Jackson.

I can fully understand that. Okay, you spoke on Drake and a few others, were there any new and upcoming artists that you are feeling that you might be listening to right now?

Well right now I’m listing to [Shawn Chrystopher], I don’t know if y’all heard of him, he’s a new artist, you know, I put him in the Big Sean, Drake slash Soulja Boy category, does his own beats…and the kid is crazy, he sent me a beat last night, I went in on it, I did it, so you know I’m listening to him, I’m listening to who else, I’m listening to…I’m still listening to Kid CuDi, you know…I be spaced out sometimes, spacely sprockets, you know I’ll go to the moon with Kid CuDi.

Classic.

Who else…that’s about it, man, I’m listening to Drake, listening to Lil’ Wayne still, listening to that Fat Joe album heavy, but you said new artists, I think I’ll hang with artists…

Actually, no–we would love to know what you’re hearing, new, old, classic, you know…I really shouldn’t have said new artists in specific, but we were just trying to see who you were listening to period.

Well right now I’m listening to that Rick Ross album, I’m listening to that Fat Joe album…I’m listening to…I got Bun B album, but I’m ashamed to say I have not listened to it yet–

Aw, man, you gotta definitely check that out brother, most definitely. Great album.

Yep. I’m into everybody, man. Pause.

(Laughs) Aight bet, to be more specific, I don’t know if this is a hard question to ask, but…if you could think of the top track–even if it’s your own music–what’s the number one track that you’re listening to, or what’s your favorite track right now, period?

My favorite, it depends…in the club? Or just…

Overall, in the club, in your car, in your bedroom, period.

In my car, it’s that Drake and Nicki Minaj [called ‘Up All Night’].

Okay, alright.

But in the club, I can’t even front: “I go hard in the motherfuckin’ paint, nigga…” [referring to Waka Flocka Flame’s ‘Hard In The Paint]


N.O.R.E. x Nina Sky x Gem Star x Daddy Yankee x Big Mato – Oye Mi Canto

(Laughs) Ay, we agree with you on that fully. I guess we’re gonna close off with a couple of questions, just to see…me and my brother, personally, we’re big fans of the Reggaeton culture…I didn’t know if we could check with you on if you making, are you planning on going back into that genre at all or are you just going to stick with Hip-Hop at this point?

Naw, I’m definitely just sticking with Hip-Hop, I had a great time with Reggaeton, it was a lot of beautiful things that we saw, lot of beautiful events, a lot of activities, so I got it out my system, you know what I mean, and it’s back to the roots, like the group from Philadelphia, you know what I mean? Back to the roots…and I got something to prove, you know what I’m saying? So I have to prove what I want to prove again, you know…and until then I won’t even think about doing any type of [music].

N.O.R.E. – Nutcracker (Behind The Scenes Part 1)

Aight N.O.R.E. so our last question is…so what’s your vision of N.O.R.E. from here on out, what do you wanna accomplish from 2010 on?

I wanna cater to the grown audience, and well as the young audience, and I wanna find that medium, you know what I’m saying? With the grown audience…I’m about to be 33 on Monday…September 6, 1977, your boy N.O.R.E, I’mma be 33, baby, you know what I’m saying, so…I wanna cater to the people that’s 33, but I also wanna cater to the people that’s 22, to the people that’s 19…my whole goal is to find that medium, you know…where I could have people that’s my age saying, “that boy is bad”, and I could also have the young boys saying, “Slime got his thing together”, you know what I saying? That’s just what it is, I’m just trying to find a medium, know what I mean? That’s why I’m not rushing this album in no way shape or form or fashion…I usually do 5, 6, 7 tracks in a day, I’m a real…I LOVE working….I’m not bogus at all. And…at this time, I’m not rushing the work…I’m sitting back, reflecting, because that’s what’s all on my mind, I just wanna seek that medium, and once I find that medium, these people are in trouble.

Ay N.O.R.E., this isn’t really a question, this is a comment, like, when you said back you wanna make this upcoming album an album you can just play straight through…when you dropped that first solo album, and your second, that’s how I used to listen to your albums…just throw it on, I’d just listen to it straight through, every song was just a BANGER. And I have a question, do you plan on working back with some of your old producers that you worked [with] on your first three albums?

Of course, you know I got Pharrell on here already, already got him…

Oh that’s great.

I’m about to put an APB out on Swizz [Beats] and Alicia Keys, because I can’t find Swizz right now…

(Laughs) I wonder why…

…Can’t close the album without Swizz…but yea, I’m going back to them, I spoke to Scott Storch, me and Scott Storch are getting back together, I come back from Vegas on Tuesday, I’ll be with him on Wednesday, I’ll in the studio with him…so, um…I’m definitely going back to the old producers but I’m definitely not saying no to nobody new, nobody without a name, and all that…I’m open to what’s hot, I’m not open to who got the name, I’m open to what’s hot, hot, it’s more than likely I’ll be giving you a phone call.

 

N.O.R.E.: TwitterMyspace

Download his latest single, ‘Nutcracker’ – iTunes

Inside The BOX.: CyHi Da Prynce

It’s gotta mean something when you call an artist to do an interview and that individual is in his state while in the studio…down to Earth, on his grind. To be honest, we were a bit nervous, as one couldn’t help but wonder how a guy of his recent stature (and past, really, as he is also a part of Akon’s Konvict Music) as a recently-inducted member of Kanye’s G.O.O.D. Music would percieve a couple of start up Hip-Hop bloggers that are undoubtably in awe of the music he’s putting out. Quite frankly, Cyhi Da Prynce is most definitely set to be the next big star, and we are without better words fortunate to be able to catch up with him in the earlier part of that next level in his career.

It’s hard to simply tell a person or his demeanor by a voice on the phone, but you can certainly get an idea of his roots, along with the conversational nature of the interview. He grew up on the East Side of Atlanta in the Stone Mountain, Decatur area. He spoke about his parents and the shifting demographic of his neighborhood: “My parents were the first parents who really had a chance to get good jobs back then and had a chance to move away from the ‘hood”, he says. “Of course, you move enough black people to any area and it turns back into the ‘hood. When I first moved to my neighborhood it was all white people. Five years later it was all black. “

Read more after the jump.

The first surprising bit of information was that he was a poet first before he actually learned to rap (in retrospect, not that surprising if you follow what we be believe to be in the culture…spoken word really is as just much a part of it): “I actually used to write poetry at first. It was my way to get this girl to like me in school…later on I met this dude from Philly that taught me how to rap, [as far as] putting it into actual bars, and structure. I knew about song structure, because I was in the school choir. I just didn’t know how to actually write raps in bars. I used to a comedian and make jokes, but everyone was telling me, “You need to rap for real.”


Cyhi Da Prynce – Popular Demand (Freestyle)

We read in some previous editorial somewhere that he had a very strict upbringing, (it read that he wasn’t able to listen to rap until he was 12), so we wondered if he had to sneak behind his parents back or find other ways to be able to listen. Turns out it wasn’t that difficult. “Well, I actually did listen to rap…one of the main ways being when I went to clubs. I listened to [a lot of the music around me like] Triple Six [Mafia, also known as Three 6 Mafia], Playa Fly….I did begin listening to music in the northern regions like Jay[-Z], DMX, then Eminem came later, and Wu-Tang [Clan].” As time continued on, he was able to develop a lot of important and influential relationships (to name a few: LA. Reid, Clive Davis, Mark Pitts, Ludacris, Lil’ Jon, Jazzy Pha, Scarface and Keith Sweat) within the music industry while he grew up in Stone Mountain, learning more along the way. “Being around them I learned a lot about myself, how to take talent seriously. I started meeting some big people…dudes that raised me, everybody telling me that no one could ever fuck with me. Everyone was very protective.”

Early on in his career he was in a rap group called Hoodlum who were signed under Jazzy Pha’s ShoNuff (which should also be noted as the former home of Boyz N Da Hood member Jody Breeze before he left in 2008) along with Def Jam, which eventually disbanded. “Hoodlum went through five, six different labels…as time went I eventually stood out from the group in Atlanta. Shakir Stewart [former Executive VP of Def Jam who committed suicide in November of 2008] was actually the one holding the group together, other members had different situations so I decided to go all the way in solo…”


Cyhi Da Prynce – Sweet Georgia

In 2007, he began a relationship with Konvict Music, later signing with them, along with rejoining the Def Jam roster since he left Hoodlum after a showcase with the label. He spoke about Akon & L.A. Reid: “Akon is a special person to me…L.A. Reid told Kanye [West] that I was the only person that he signed twice, once to Konvict and once to Def Jam…Akon let me know once I did the showcase.” He also spoke on the benefits of running into the well known Atlanta DJ Greg Street. “I just happened to run into [him], and he already understood I was dope. He’s the one who let me know all the history as well as the dos and don’ts of the industry”.


Yelawolf x Cyhi Da Prince x Pill – I Wish (Remix)

Even at the current level he was experiencing, life was already setting him up for the next…it definitely earned him a lot of attention when out of the blue (seemingly), Mr. Kanye West himself decided to show love to Cyhi on his blog, immediately garnering him lots of new attention both in and out of the industry. “I remember that moment [vividly], I remember I was mad about something…then suddenly somebody on Twitter hit me, “Kanye just posted your joint.” It didn’t stop and just one post, either: he not only threw up videos of his or ones he’s collaborated in, when Cyhi released his highly accliamed The Prynce Of Jacks, Kanye was one of the first bloggers to promote it on his website, which effectively “blew the whole roof off it”. After a while of being associated with his admirer, the Chi-Town producer eventually took it to the next level, with the help of Akon. “Konvict worked it out, [and] everybody wanted to work with him…we were flown out to Hawaii and the rest is history.” He also spoke on how it is working with an individual that’s been so polarized in the media, and public as a whole: “He’s a great guy, and there are a lot of misconceptions about him…when the spotlight is on you, people don’t feel what they understand.”


Cyhi Da Prynce – Never Again

As far as who he has worked with since joining the new team, well, he opts to stay mum, and rightfully so, as they are probably the type of releases you’ll be seeing at the top of the charts in the future. “I already worked with a lot of artists at G.O.O.D. Music, I can’t speak too much on it though, they’re surprises…I do wanna work with Eminem, with T.I., DMX, Playa Fly.” While he has many hopes for collaborations with many artists, you’re less likely to hear them as much in his disk changer. “I do listen to Yelawolf, Pill, Donnis, Big K.R.I.T, Kanye, T.I….I don’t listen to anyone too much, though…[if you hear someone’s music all the time, after a while] you start to emulate [the sound] if you listen to too much.”


Cyhi Da Prynce – My Name Rings Bells

He brings in the interview by letting us know that his next project (Royal Flush) is locked and loaded, though, due to “his hectic schedule working with Kanye”, it is still waiting to be released. The other shocking revelation is that he has yet to be invited to come and perform in DC (which is a fact that won’t last long, I presume). Finally, he also mentioned his respect for the XXL Freshman cover that made a lot of news this year, and that he would be open to join a future class if called upon. Regardless, we are certainly going to be looking out for every new level he approaches on the way to the top.

Cyhi Da Prynce: Twitter – Myspace – Island Def Jam
Prynce Of Jacks (Mixtape)

Inside The BOX.: E Major

 Our first entry takes us pretty close to home…so close, you’d think this was nepotism if you didn’t have ears. We asked a few questions about his life and career…but first, a little background:

Ian ‘E Major’ Powell was born and raised in Northwest Washington D.C. His father, a pianist, instilled a love and admiration for music in Ian at a young age. With his passion for music intact, E Major began experimenting with composition, producing his first beat in middle school. Throughout high school, E Major began to refine his sound by experimenting with different genres of music. He grew to develope a distinctive R&B, Hip-Hop, & Reggae sound, which has allowed him the opportunity to have several songs played on the radio. He’s already had a taste of big time success with the hit ‘Mind On My Money’ featuring industry leaders Busta Rhymes and Nicki Minaj as well as up-and-comer Brinx Billions.

JukeBOX. sat down with him on a break from his busy schedule to ask him a few questions about his life and career…

 
Read more after the jump.


JukeBOX: Who or what inspired you to become a producer?
E Major: There are plenty of producers, as well as artists and different genres of music, that inspired me to be who I am. I don’t know where to start man…honestly I’m inspired by a lot of symphonic sounds, video game soundtracks or really just any crazy dynamic sounding shit. Producers such as The Neptunes, J Dilla, Flying Lotus, J.U.S.T.I.C.E League, Kan Yeezy (Kanye West) of course, Drumma Boy, Shawty Redd, Timbaland and Just Blaze have been big inspirations for me. By the way, the Rick Ross album [Teflon Don] has some heavy production on there, [so that] definitely was a motivational album. .


Brinx Billions x Nicki Minaj x Busta Rhymes – Mind On My Money (Remix)

How did you feel when Brinx Billions, Busta Rhymes & Nicki Minaj decided to collaborate over your production?
The track Mind On My Money was CRAZY…I never even expected to get those features, at first it was Brinx song, then I heard Busta jump on it, then I heard NICKI jump on it. I was ecstatic hearin it. I just wish more people knew the genius behind the track (laughs), but it’s all good. I felt a good sense of accomplishment for real.

What artists would you like to to work with in the future?

In the future, I definitely wanna work with Jeezy, Hova, Ross, Nicki Minaj, Brinx Billions, T.I., Lupe, Lil Wayne, Drake…virtually Anybody who’s hot right now, or anybody who’s into making some real shit. Some real music, you feel me?

What software/hardware do you prefer for your production?
I prefer the [Propellerhead’s] Reason 4 (and now 5) with the [Digidesign] Pro Tools on the Macbook Pro. For real it doesn’t matter, if it plays sounds and can record, I’m gonna kill it. Im gonna do me. Period.


E Major – Best Yet (Snippet)


I see that you’ve rapped over your beats as well. do you have any plans to become your own artist?
In terms of me becoming an artist as well, its definitely something that will happen, but for right now, my main focus is production and songwriting. If I have a vision for a song completely mapped out, I might not always think that me rapping on it is the best idea, not because it would sound bad, but because I got a different movie planned for that track, you get me?
 

More info on E Major:

FacebookMyspaceTwitter

Inside The BOX. – Q Da Kid Interview

Second chances are difficult to come by in the music industry. In a structure that seems to be increasingly more beneficial to the higher ups than the individuals with the actual talent, those who look to get established generally have a choice of either putting their careers in the hands of the machine, or choosing to push the product themselves, to the point where the major brands start looking for you. We hear plenty of stories about an artist choosing either side incorrectly (at least for them at that given time), only to find themselves even further behind than before. Q Da Kid is an individual that not only intends to break that mold, but also to show that he was never part of that systematic path to begin with. After the BK native passed through deals with Violator and TAG Records (the latter being under Jermaine Dupri himself), he has now taken his destiny into his own hands with a maelstrom of new music and remixes (with equally powerful visuals to boot), his own label movement, and an upcoming project to feed the culture well into the future…and he has no plans to stop. JukeBOX. was fortunate enough to catch up with him to talk about his past, present, and future. Read along after the jump….

 

JukeBOX.: Tell us your history and where you’re from.
Q Da Kid: Flatbush, Brooklyn born and raised. Basically I grew [up] in a musical family…my dad was a drummer and my uncles also played in bands. I started rapping around the age of 10 listening to dude like Rakim, [Big Daddy] Kane, Juice Crew…those were the people that influenced me over the years. I landed a group deal with Violator Records, and at the time I didn’t really know the business, so we basically got shitted on…but like they say, “you live and you learn”.

What happened between you, Gravy and Red Cafe? Can we expect a reunion track from y’all?
Nothing happened, just sometimes people grow apart. The business can do that to you but personally we all cool, we just all got different dreams and roads we wanted to take, that’s all it was, but Red [Cafe], that’s my dude, we from the same hood, same block, and Gravy I haven’t seen in a while, but I’m sure he good. Yeah I would love to do a reunion track with all us, that would be dope…just to be together again like back in the days, just vibing a laughing, making that heat.

Who are some of the artists you look up to (and were inspired by), and who are some of the new and up and coming artists that you have respect and admiration for?

Like I said before, [Big Daddy] Kane, Rakim, Run DMC, the list goes on, them dudes was flowing, had content and was just being them. As of artists now, I rock with Kanye, [Jay-Z] of course, I fuck with Drake, J. Cole, Eminem, Wayne, Nas, Jada, Andre 3000. I respect them all because they can spit and they all have content to identify them, I can relate to ’em and that’s what I’m trying to do, make people relate to my story and get to know me as a person and an artist…

Growing up in BK all your life, was it hard for you to adapt to ATL?

Not really, ’cause from a young age, I was always a traveller, meaning someone that would venture out to find a better opportunity, and that’s what I did. I moved to Miami first, lived there for 4 years, in which I met [DJ] Khaled, [Rick] Ross…also that was the first place I crossed paths with [Jermaine Dupri] (JD), then I moved to Atlanta where I just found it to be not so crowded, meaning music-wise at the time it was open season, where [in] New York the industry was so crowded, so I just needed a new beginning. But trust me, I’m NEW YORK to the death, any chance I get I’m back in the HOOD (laughs).

TAG commercial featuring Q Da Kid & JD

How did you meet Jermaine Dupri and how did your deal with TAG records come to fruition?

[I] met JD a few years back in the club, [when] I was really grinding, doing remixes. It was a DJ (DJ Shakim) who was Bow Wow’s DJ also and he used to play in the hottest clubs. He used to drop all my joints in the club and got me a buzz which JD started to watch, and one night Shakim called me to the DJ Booth and I [saw] JD and he came to me like ‘what’s up, what you doin’ with yaself’, and I told he I’m grinding, trying to get on…and he took my number and called me the very next morning. The TAG deal came about out the blue when JD got the situation. I got a call like ‘this new deal with TAG, it’s gonna be a lot of marketing money and promotion, you want in?’ and I was like ‘HELL YEAH!’

Since working with Jermaine Dupri, what have you learned from him that you incorporate in your music today?

I learned from him that if you sleep, you lose, gotta stay consistant and go hard, ’cause it’s always someone trying to get in the position you in but I learned a lot on my own from just being smart and learning the business for myself, ’cause even the lawyers are shady. So you gotta know your way in the game or you will be thrown to the back and forgotten quick…

What are some surprises that you’ve come across since you’ve been in the industry?

Surprises (laughs)….the industry is a surprise itself ’cause everyday you learn something new, so you gotta keep both eyes open, and like [The Notorious] B.I.G. said, [“got lawyers watchin lawyers so I won’t go broke“], ’cause any given chance, they will try to fuck you. Being in the industry, you get to learn who is fake and who is real. A lot of execs in this biz is fake as hell and only kick it with you ’cause you hot at the time, but once you don’t do good or your album flops, shit, they quick to turn their back and don’t answer the phone (laughs)…so you gotta come in the same way they think: they don’t give a damn about you, so why give a damn about them. Do your job and make them work, sometimes, being too friendly can hurt you in the game. Trust me, I’ve been there.
 
Are you still signed to TAG? If not, what were the reasons for leaving that situation (and what is your current situation now)?
Naw, I’m not, but me and TAG still have a good relationship. As far as Def Jam, I just felt like that was bullshitting and I felt like when [Chairman and CEO of Island Def Jam Music Group] LA Reid and JD got into they feud, it put a strain on my deal, especially when JD left…I was still stuck on the label, so they fell back on the project, I say because of issues with Jermaine. I really felt like both LA and JD could’ve handled the situation better, but egos is a motherfucker. They cared about [themselves] and didn’t give a damn about my career, my future, or my family, ’cause if I don’t eat, my family don’t eat. My current situation is doing me, period…that’s all I can say. I’m cool with JD, but as far as business, I haven’t seen no contract sent my way from him, so Q is signed to Q right now. I don’t expect no one to believe in me, anyway…
 
What projects will you be doing in the future?
I’m currently working on this EP, I Am Him Part 2, I got a reality show in the works and I got a film that was sent to me [that] I’m going over, so hopefully that goes through ’cause I wanna venture into other avenues and doing bigger things, not just in music, but in film, TV, investing, etc., just making life comfortable for me and my family…
 
What types of movies do you want to do? Action, drama, romance…?
All of them as long as they breaking me off that movie money (laughs).
 
Q Da Kid – The Moment. Directed by Thesay West.
 
Are there any special guest appearances on I Am Him Part 2?
Let me see…well I got Dondria on there, Avery Storm, I got a joint with Bobby V [also known as Bobby Valentino], working on this joint with Shyne and I got this new artist that’s real dope, Nick Hagelin, on there, he sings and plays the guitar and he got a unique sound. I’m still working on it ’cause I want everything to be perfect, I want it to be CLASSIC.
 
Q Da Kid x Dondria – It Was All A Dream. Directed by Thesay West.
 
What albums are bumping in your car/iPod right now?
Hmmm…right now I’m bumpin’ [Rick] Ross’ album (CLASSICAL), I just got off listening to Drake’s album, but I be on that classic shit like Biggie [Smalls’] album, PAC’s album, [Jay-Z]’s album, all the classics. I try to listen and see what made them classics, ’cause I wanna make historical music…I call it ‘Madison Square Garden’ music, ’cause when you can sell out the Garden, that means you music is monumenal…you got hits…
 
What is your favorite Hip-Hop album of all time?
My favorite Hip-Hop album of all time gotta be [The Notorious B.I.G.’s] Life After Death. B.I.G. really went in depth on that shit, he painted a picture in every song…that nigga was like Picasso (laughs).
 
Life After Death is a classic. What’s your favorite track on the album?
My favorite track had to be ‘My Downfall’ featuring DMC, wowww he broke it down so vivid, how people can be so hateful and all they wish you is negative shit. When he said, [“you wanna see me locked up, shot up, Moms crotched up over the casket…y’all know who killed im filled him“]…(laughs) that’s how haters think, they will smile in your face, but in the back of the mind they rather see you dead or in jail or fucked up broke like them…

Do you feel Hip-Hop is dead? If so, do you feel any upcoming artist can bring it back to life?

It’s not dead, music is basically just expanding, i think, and people just like to hear something new, so you, as an artist, just have to be creative and know how to reinvent yourself and start trends. Instead of following leaders, keep a following…and followers just get lost in the crowd. I feel I can make a big impact if given the right situation and the right team…but niggas like [Fabolous] still make good music, [Rick] Ross, [Lil’] Wayne, Drake, Wale, etc…but watch out, ’cause I’ma keep bangin’ y’all in the head with video and music, so the industry won’t have no other choice but to be a part of my movement.
 

You came up on the mixtape circuit, so would you say the mixtape industry is better or worse nowadays? I personally miss the days when DJs like DJ Clue, Whoo Kid & Kay Slay would drop a mixtape every week.It’s surely different, but i say it’s for the better, ’cause before, it was more of a mixture of songs now dudes is throwing out damn albums and profiting from it, and you get a better chance to showcase to the audience that you can make music, but i miss hearing Clue scream on the joint all the sound effects, They really made some dope ass mixtapes back in the days, I cant front.

I have to agree with you–some of these mixtapes could be albums. Have you had a chance to listen to Wale’s newest mixtape [More About Nothing]?
I didn’t get a chance yet to hear, but i heard it was dope. Wale got a movement and i like that he is in his own lane repping his music, the D.C. sound, but he put a twist on it…but i give props when its due, homie does his thing…I’ma check it out ASAP.

 
Do you still have a relationship with Kay Slay or Whoo Kid?
I mean yeah, haven’t seen either in a minute, I had a interview with Slay a few months back and a lot of people don’t know that Whoo Kid was our DJ when i was in the group with Red Cafe and Gravy, but after he got HOLLYWOOD I ain’t been seeing him (laughs).
 
What is your most memorable live performance in your career?
MAN, it’s gotta be the show I had in L.A like a year ago, the energy was just so crazy and the crowd was going nuts…that show made me say to myself, this is what its all about, this is why i love HIP-HOP.
 
I saw your performance at the opening Nuggets game, how did that come about?
I had a show on MTV for a day during the VMA’s 2 years ago and the owner of the Nuggets said his daughter was watching it and fell in love with the song “ON A MISSION” and he said he reached out to the house dj and told him find me that kid i want him to perform for us but instead not only did i perform they made the song they HOME OPENER theme song it was a blessing that all i can say.
 
Q Da Kid performance at the 2008 Denver Nuggets home opener

What’s a typical day in Q Da Kid’s life?
I just try to stay on top of my business…coming up with new ideas, writing, being a father to my daughter, and just being real is apart of my day also. I try to stay as humble as i can be and stay productive…
 
 What’s your opinion of the 360 deal that most labels are giving new artists?
Truthfully, it’s some bullshit to me but these labels are tryna cover they ass since sales ain’t been right these past years, so labels wanna make sure they at least make a profit somehow. That’s why I think the best route these days is going independant, make your own mark, start your own business, capitalize off yourself, brand your name, round up a team, find you a dope producer & get your self a THESHAY WEST (laughs) and go hard ’til these labels come knocking on your door…then the ball is in your park. Make them PAY…
 
If you could give an upcoming artist some advice before they sign that deal, what would it be?
Learn the business, know where each dollar is being spent from your budget, keep track cause all that shit gotta be recouped…and they don’t give a damn, the more money you spend the more in debt, you gotta be smart, try to spend the least you can so you can see a profit at the end of the day and save your money, rap aint promised, so stack and invest. The key is grinding and going hard, believe in yourself ’cause no one will go hard for you like you would. go hard for your self eventually you will see it pay off.
 


Be sure to check out Q Da Kid’s blog:

http://www.qdakidmusic.ning.com/
Twitter: http://www.twitter.com/QDAKID
Request his newest single ‘It Was All A Dream’ featuring Dondria on your local stations.

Inside The BOX.: Spitfiya

Our next interview takes us to the West Coast. Meet Spitfiya, an individual from Compton who is a prime example of versatility in the industry: on one end, he’s pure emcee who has appeared on the Showtime series Interscope Presents: The Next, while on the other end he also a successful songwriter who has probably helped create a hit for your favorite artist (not to mention, Hip-Hop isn’t his only specialty…he’s music period). With songs currently climbing the airwaves and projects on the way, nothing looks to stand in his way any time soon. JukeBOX. was fortunate enough to ask him a few questions where he expounded on his past, present and his future.

JukeBOX.: Please tell us were you’re from, and how you got into Hip-Hop.
Spitfiya: What up world…well I’m from Compton California and I got into Hip-Hop through one of my cousins playing me an old Do or Die song (Side Note: Do or Die is my favorite rap group, free Belo [Zero]). I know a lot of people hear my music and think I was influenced by Twista, but it was really the whol Chi-Town movement in a whole, from Do or Die to Common to Crucial Conflict, Infamous Syndicate to Psychodrama back in the day, and then I stumbled onto a Big L CD, he had the double time flow down but he could rap slow too and tell a great story and be witty and I felt I could relate to some of the stuff, and I felt like ‘fuck it, I could do this, let me take a shot at it’. 
 
Name some artists whom you’ve grown up listening to, and have been influences.
Of course the Chi-Town movement, but I was a huge Nas and Biggie [fan]…matter of fact that whole Bad Boy era and Timbaland made a huge impact on me, you could hear it in the beats I pick or the way I arrange my songs.
 
 His appearance on Interscope Presents: The Next.
 
Please tell us more about your inclusion in the Showtime Series Interscope Presents: The Next.
It’s funny how I got up on that show because I had about three offers on the table at the time, I was just out of high school and it made me feel like I was in the draft ’cause I had a couple labels coming up to my house trying to convince me and my Mom to sign with them and then I got a call out of the blue from an Interscope rep (shout to my bro Bishop Lamont for [putting] a word in for me) saying they want me to be on their show but they were not going to give me a deal.
 
And I did not want to do it cause I wanted to get a check (laughs) but my manager said it would be a better look but I have no choice bit to win it so I focused on it and did all my research on battling and got my chops up out here in L.A. If you want to step your skills up you have to go to Project Blow, that’s a legendary spot that has birthed a lot of great artists. Shout to Project Blow, too.
 
Describe the Bullets Production team and notable projects that you’ve worked on.
That’s another thing that’s funny, the Bullets is me and my manager’s Grammy Award winning writing and production team that’s pushed over 40 million units. We do everything from Pop to everything in between…and what people don’t realize is that I have always been a writer and I never just focused on writing just Rap music. I have always been a student of music and wrote in multiple genres, I really like the art of arranging songs, and after the [Interscope Presents The Next…] show people have wondered where have I been but they don’t realize every year I have been on big albums (check the credits for C. Lanier). Since the Barbershop 2 soundtrack as a writer I have sold a couple million records and received many awards…from me writing on both of Flo Rida’s albums to writing with Timbaland, will.i.am Polow Da Don, B.o.B’s album, Lloyd, Sean Kingston, Keri Hilson, Nipsey Hussle, Jay Rock. I have either written hooks for them or did songs with them for my projects, and my other teammates have [been] on albums such as [50 Cent’s] Curtis, [2Pac’s] All Eyes On Me, made hits for J. Lo, Gucci Mane, Tyrese, Carmen Elektra, Black Eyed Peas, Soulja Boy…and that’s just a few that I can think of. We are pretty much a big in-house team. 
 
Any current artists or peers in music that you listen to today? Who would like you to collabate with in the future? 
I have not dropped one album yet but I can say God has blessed me to be able to work with and get props from all the artists I really looked up to that are alive, but as of right now I’m listening to Wale’s street album, I like Rick Ross’ new album, I like Bun B’s new album…and artists that [I] would love to work with would be artists like Yelawolf, Tech N9ne, The Clipse & Big K.R.I.T. You know, people that make great music.

Spitfiya x Mistah Fab x Shakes L x Dubb x Bishop Lamont x Kendrick Lamar – Im The Man (Remix)

How did the collaborations for the ‘I’m The Man (Remix)’ come about?
The remix that you hear is just Part 1…I am actually workin’ on finishing up ‘I’m The Man (Remix Part 2)’. I reached out to Jay Rock, G. Malone, Crooked I and Nipsey [Hussle]…just to let people know where I am at, how much respect I get from my West Coast brothers…it’s just about meeting time frames and dates, ’cause I know we all working on albums right now, but to get back on the subject, I was in the studio and I had just did the original one which is on iTunes now and figured the last tape I put out with DJ Skee had a big remix on it, why not do it again.
 

Spitfiya x Meaku x EQ – Got Me Gone
 
How do you feel about the state of West Coast Hip-Hop right now, as well as Hip-Hop in general?
I think the state of music is in [a] horrible state right now when it comes to the support system ’cause nobody wants to buy albums any more, honesty, but musically-wise, we are coming back to that Golden Age where we got hot albums coming suck as Bun B’s Trill OG, Rick Ross, Drake, Tech N9ne’s record, I mean in the past 2 years from a music standpoint we have witnesses incredible albums and mixtapes that should have been albums. But from what I witness is that fans don’t really support anymore, I mean, B.o.B has a great album and he should be at a million records, now Nas has an incredible record, even back to Bun B…but the sales don’t reflect that. And I feel that as fans, friends and family, we need to rally up and come together and push our local heroes to the top. And that goes for every coast, not just mine.
 

The Brilliance artwork cover.

 
What can we expect from The Brilliance? What are your plans for the future that we should look out for?
The Brilliance is a concept album I’m [giving] away for free that I’m putting out with the Bullets and DJ Ill Will & Rockstar, and it’s going to be multiple albums to it and has a cliffhanger ending to the first CD that will be coming out probably next month, but it features artists such as Bishop Lamont, Kendrick Lamar, Mistah FAB, the Bullets, of course, R&B and international household name Meaku, Grammy award winning L.V., Alabama’s next big star Attitude and Avion The One. All these people have made a big impact on music in some form, Google them if you’re not sure (Jon’s note: JukeBOX. is.)…and to contact me, hit me on my Twitter @Spitfiyafans or Facebook me at C. Spitfiya and beat submission rchyoung@ymail.com. Don’t forget to go to bulletsproductionteam.com for all the newest info about me…and remember, if you not up on spit then you’re not up on shit. BRILLIANT. 
 

If you want to check out more from Spitfiya:
Twitter: @Spitfiyafans
His website and well as The Bullets Production Team