Jadakiss Speaks On Working With ALIFE

New York rap icon Jadakiss began to roll out promotion of his new album — Top 5: Dead or Alive — with a collaborative shirt in conjunction with premier retailer ALIFE. The two parties worked to host an exclusive event for the project, which was held in the intimate backyard setting of ALIFE’s Lower East Side flagship. Hypebeast got the opportunity to speak with Jadakiss regarding his relationship with the brand, with the rapper recounting earlier incarnations of the store, which only served to sweeten their most recent endeavor. The D-Block captain calmly displays his storytelling capacity as he details his relationship with ALIFE past and present, what he thinks of the burgeoning talent of today, and even an introspective account of his own place in rap music.

RECAP: ALIFE Presents Jadakiss (Video)

If you recall, we posted on Kiss’ recent partnership with ALIFE earlier this month.

With the sweltering New York City summer in full swing, we rolled to ALIFE’s Rivington Street stronghold to chop it up with Jadakiss before he took the stage for his exclusive backyard ALIFE Session.

Watch as the OG Gotham emcee weighs in on the state of hip-hop, his opinion of the #youthculture movement, and what he’s got coming next (new Lox album, anyone?) Then, kick back and enjoy as the master hits the stage and tears it down with some of his all-time classics.